Craig is GeNext's Chief Strategy Officer. He is also Professor of Anthropology at Vanguard University in Costa Mesa, CA.  Craig holds the Ph.D. in Social Networks from the University of California, Irvine.

Dr. Rusch has been published in leading academic journals within his field including the American Anthropologist and the Proceedings of the National Academy of Sciences. He specializes in cognitive science and organizational culture and psychology.

He is co-author of Managing the Millennials: Discover The Core Competencies Needed for Managing Today's Workforce.